By 2030, the Jamaica Trade Board Limited will be recognized as the national focal point for trade facilitation by being Jamaica’s primary source of trade information and the chief administrator of relevant trade policies, regulations, and agreements/arrangements.

To efficiently support Jamaica’s economic development by contributing to an enabling ecosystem for trade growth and development, increased local and foreign investments, and sustained job creation: through the provision of relevant trade-related information, the issuance, and regulation of trade licenses and certification, consistent with the government's trade policies and agreements.

1. Trust - We believe that our staff is the strength of our organization and they are the major resource in the achievement of our objectives.
   
   
2. Integrity  - Being honest at all times and having strong moral principles.
   
   
3. Partnership - The sharing of ideas, knowledge, values, and experience, is essential to the achievement of our mission, therefore, how we relate to each other and how we operate in our respective units is the cornerstone of our endeavor.
   
   
4. Service – where we embody our role as public servants and acknowledge that our customer needs are paramount.
   
   
5. Professionalism - The management and execution of our services and projects must be undertaken with a high level of professionalism, transparency, and flexibility.
   
   
6. Accountability - We are accountable to the organization, our stakeholders, and our country for the responsibilities that have been assigned to us.
   
   
7. Teamwork - Together we accomplish more
   
   
8. Social responsibility - We continue to engage in measures to address issues concerning the environment.
   
   
9. Respect - For self and others.